Driving Foot Traffic for Authentic Braid

  • +84%

Visibly Driving Value

Authentic Braid, a vibrant hair salon located in 5620 Bardstown Rd, Louisville, KY 40291 specializes in providing authentic braiding and beauty services. Relocating to a new city presented the salon with the challenge of establishing a new customer base and brand presence in a competitive market.

 
Authentic Braid web
About Driving Foot Traffic for Authentic Braid
Relocating to a new city can be a daunting challenge for any business owner, especially in the competitive beauty and hair salon industry. When the owner of a salon in Louisville, KY, approached TimeBooster Marketing (TBM), they sought expert assistance to drive foot traffic to their new location and establish themselves in the local market. This case study highlights how TBM’s strategic approach transformed their salon’s visibility and profitability.

The challenge

Moving to Louisville meant starting from scratch with no established customer base or brand recognition.

The primary goal was to attract local customers and build a loyal clientele.

Competing against established salons required a strong digital presence and targeted marketing efforts.

authentic braid office
Services Used:
112

Delivered Solution

  • Professionally built and optimized the salon’s GMB profile to enhance visibility in local search results.

  • Added high-quality images, detailed service descriptions, and customer reviews to attract potential clients searching for salons nearby.

  • Launched targeted paid ad campaigns on platforms like Google Ads and Facebook to reach local audiences actively searching for beauty services.

  • Used geo-targeting to ensure ads were displayed to users within Louisville and surrounding areas.


  • Created engaging social media content showcasing the salon’s services, before-and-after transformations, and promotions.

  • Managed consistent posting schedules across Instagram and Facebook to build brand awareness and foster community engagement.

Business impact

In just 60 days, TBM achieved remarkable outcomes for the salon

90x Return on Ad Spend (ROAS)

The paid ad campaigns delivered exceptional returns, significantly boosting revenue.

Increased Foot Traffic

Optimized GMB profiles and targeted ads consistently drove local customers to the salon.

Enhanced Brand Presence

Social media management helped establish the salon as a trusted beauty destination in Louisville.

Through strategic marketing efforts, TBM helped this beauty and hair salon overcome relocation challenges and thrive in Louisville’s competitive market. By optimizing their online presence, running targeted ads, and managing social media accounts, TBM not only drove foot traffic but also positioned the salon as a go-to destination for beauty services.

About Time Booster Marketing (TBM)

About Time Booster Marketing (TBM): TBM specializes in helping black-owned businesses grow through innovative digital marketing strategies. Whether you’re launching in a new location or looking to boost your online presence, TBM is your trusted partner for driving results.
We put together a robust digital strategy that includes:
  • Conversion Rate Optimization (CRO)
  • Social media
  • Clean platform Design
  • Seamless Booking integration

+509 %

Increase Events clicks

236 %

Increase in organic sessions

375 %

Bookings

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