SHOE COMPANY

Return on Ad Spend (ROAS)

+75% Instagram Engagement Rate, +60% Return on Ad Spend (ROAS), +70% Ad Conversions Year-over-Year, +80% New Website Users Year-over-Year

Shoe Company
About SHOE COMPANY

An American footwear and apparel company founded in 1992, has swiftly risen to become a fashion leader with over 50 stores spanning over the country. Its innovative and responsive business model enables the company to swiftly adapt to evolving fashion trends, introducing fresh designs to the market in as little as 5-8 weeks. This agility has propelled the company to the forefront of the footwear industry.

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The challenge

Time Booster Marketing’s team of experts collaborated closely with the client to revamp their email designs, ensuring consistency with the company’s website aesthetics, and creating a seamless user experience across all touchpoints. By adopting a comprehensive marketing approach that seamlessly integrated search engine optimization (SEO), email marketing, paid advertising, and social media marketing strategies, Time Booster Marketing achieved remarkable results.

These efforts resulted in a staggering 70% increase in ad conversions year-over-year, a remarkable 60% jump in return on ad spend (ROAS), and a phenomenal 80% surge in new website users compared to the previous year. The client sought Time Booster Marketing’s expertise to establish a well-defined and consistent marketing strategy that aligned with their objectives.

The client desired a high level of involvement in the marketing process, gaining a thorough understanding of data and insights to ensure they were not merely passive recipients of information. Time Booster Marketing’s team went beyond the call of duty, conducting in-depth key performance indicator (KPI) analyses and meticulously monitoring eCommerce and campaign-related metrics. To exceed their client’s expectations, Time Booster Marketing implemented several critical optimization and marketing strategies that propelled results far beyond projected targets.

STRENGTH IN NUMBERS

Business impact

The Shoe Company’s partnership with Time Booster Marketing has yielded remarkable results, including a substantial increase in organic search traffic to their website. This surge in traffic has translated into higher conversion rates and a boost in contact form submissions. By leveraging Time Booster Marketing’s expertise and insights, The Shoe Company has been able to optimize its marketing spend and achieve exceptional outcomes. The partnership’s key achievements include +70% Ad Conversions Year-over-Year, +80% New Website Users Year-over-Year

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

As part of their partnership with Time Booster Marketing, the client benefits from having a dedicated account manager who acts as a single point of contact, collaborating closely with our team of experts to ensure that the partnership achieves its desired goals. The client expressed their contentment with our collaboration, stating,

“Time Booster Marketing has become an integral part of our marketing team. They provided us with a comprehensive digital strategy that we would not have been able to execute without their assistance. Our marketing team is relatively small, but with TBM, we are capable of achieving far more.”

For the Shoe Comapany, we put together a robust digital strategy that includes:

+75 %

Instagram Engagement Growth

60%

Return On Ad Spend

131 %

Increase in organic contact form submissions

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