A well-established provider of tethered photography solutions sought to expand its reach to a younger audience, specifically individuals aged 25 and above who worked in the creative field. Their primary objective was to enhance engagement among this demographic and, ultimately, drive more website purchases and boost their return on ad spend (ROAS).

Time Booster Marketing took over the company’s paid social media initiatives and meticulously refined its campaign strategies by implementing interest targeting. Within the first month of TBMs involvement, the company witnessed a remarkable surge in results, generating 296 purchases and achieving a 1.2% click-through rate.

Their long-term aspiration was to achieve a ROAS of 10. By collaborating with TBM, the company has successfully attained an impressive website purchase ROAS of 8.5 and is well-positioned to maintain a steady increase in ROAS month after month. The first step undertaken by TBMs paid social media experts was to thoroughly analyze the client’s existing audience demographics. Armed with this valuable data, they crafted social media ads strategically tailored for audiences within their targeted age group who shared interests and hobbies relevant to photographers.

The refined targeting strategies employed by Thrive enabled the company to achieve remarkable outcomes, including: 1.2% Click-through Rate, 296 Purchases