Our Customer's journey
Authentic Braid
A vibrant hair salon located in 5620 Bardstown Rd, Louisville, KY 40291 specializes in providing authentic braiding and beauty services. Relocating to a new city presented the salon with the challenge of establishing a new customer base and brand presence in a competitive market.
About Driving Foot Traffic for Authentic Braid
Relocating to a new city can be a daunting challenge for any business owner, especially in the competitive beauty and hair salon industry. When the owner of a salon in Louisville, KY, approached TimeBooster Marketing (TBM), they sought expert assistance to drive foot traffic to their new location and establish themselves in the local market. This case study highlights how TBM’s strategic approach transformed their salon’s visibility and profitability.
The challenge
Authentic Braid struggled with:
New Location, New Market: Moving to Louisville meant starting from scratch with no established customer base or brand recognition.
Increasing Foot Traffic: The primary goal was to attract local customers and build a loyal clientele.
Standing Out in a Crowded Market: Competing against established salons required a strong digital presence and targeted marketing efforts.
Our Services that were used were Branding Strategy, Creative Design, Paid Search Marketing, Paid Search, Social Marketing, Web Design & Development.
New Location, New Market: Moving to Louisville meant starting from scratch with no established customer base or brand recognition.
Increasing Foot Traffic: The primary goal was to attract local customers and build a loyal clientele.
Standing Out in a Crowded Market: Competing against established salons required a strong digital presence and targeted marketing efforts.
Our Services that were used were Branding Strategy, Creative Design, Paid Search Marketing, Paid Search, Social Marketing, Web Design & Development.
Delivered Solution
- Professionally built and optimized the salon’s GMB profile to enhance visibility in local search results.
- Added high-quality images, detailed service descriptions, and customer reviews to attract potential clients searching for salons nearby.
- Launched targeted paid ad campaigns on platforms like Google Ads and Facebook to reach local audiences actively searching for beauty services.
- Used geo-targeting to ensure ads were displayed to users within Louisville and surrounding areas.
- Created engaging social media content showcasing the salon’s services, before-and-after transformations, and promotions.
- Managed consistent posting schedules across Instagram and Facebook to build brand awareness and foster community engagement.
Outcome
Business impact
In just 60 days, TBM achieved remarkable outcomes for the salon
90x
Return on Ad Spend (ROAS)
236 %
Increase in organic sessions
375 %
Bookings
