Our Customer's journey
Primus Learning
Expanding Primus Learning’s Reach with Targeted Digital Strategies
Primus Learning, an online course creator based in Houston, TX, sought to expand its course offerings beyond the United States. With a vision to reach learners in Kenya, Nigeria, Cameroon, Ivory Coast, and Senegal, the CEO approached Time Booster Marketing (TBM) for strategic guidance. This case study highlights how TBM leveraged targeted digital strategies to help Primus Learning outsmart competitors and achieve remarkable results.
The challenge
Primus Learning faced several challenges in its expansion efforts:
Limited International Presence: The company had no prior experience in marketing courses outside the U.S.
Competitive Market: The targeted countries had established competitors offering similar online courses.
Need for ROI: The CEO required a strategy that would deliver measurable returns on investment while building brand recognition in new markets.
The goal was clear: establish Primus Learning as a trusted provider in these regions and drive significant revenue growth through effective digital campaigns.
The Solution
TBM implemented a comprehensive strategy to address these challenges:
Market Research and Targeting: Conducted in-depth market research to understand the learning preferences and needs of audiences in Kenya, Nigeria, Cameroon, Ivory Coast, and Senegal.
Identified key competitors and crafted messaging to differentiate Primus Learning’s offerings.
Paid Advertising Campaigns: Designed and launched highly targeted paid ad campaigns across platforms like Google Ads, Facebook, and Instagram.
Used localized content and culturally relevant messaging to resonate with audiences in each country.
Optimized Landing Pages: Created tailored landing pages for each target market with clear calls-to-action and localized payment options.
Ensured mobile-friendly designs to accommodate the high rate of mobile internet usage in these regions.
Performance Tracking and Adjustments: Monitored campaign performance daily using advanced analytics tools.
Made real-time adjustments to optimize ad spending and maximize returns.
Outcome
Business impact
Through strategic planning and execution, TBM helped Primus Learning achieve its goal of expanding beyond U.S. borders into key African markets. By leveraging targeted paid ads and culturally relevant content, TBM not only outsmarted competitors but also delivered an exceptional 120x ROAS within two months.
Return on Ad Spend
Brand Awareness
Expansion Rate
