A software training provider with an online membership platform for IT courses sought to optimize their website’s elements to achieve their desired marketing outcomes. They partnered with Time Booster Marketing to conduct split tests on six key on-page elements: (1) messaging, (2) homepage above-the-fold, (3) pricing table design, (4) navigation button text, (5) blog page, and (6) featured section.

These split tests yielded a remarkable 84% increase in conversions compared to the original website copy, with a 100% level of confidence in the results. Overall, the split testing demonstrated that the new versions of these on-page elements consistently outperformed the originals in terms of converting visitors into paying customers. TBM’s data-driven approach to optimizing website elements has enabled the software training provider to enhance their conversion rates, attract more qualified leads, and ultimately boost their business growth.