- +84%
Еngagement rates
A software training provider with an online membership platform for IT courses sought to optimize their website’s elements to achieve their desired marketing outcomes.
About Software Training Provider
A leading provider of software training solutions has swiftly ascended to become a global leader in its industry, with over 200 virtual classrooms established across over 6 countries. Renowned for its agile business model, this software training provider seamlessly adapts to emerging trends in the software training landscape.
The challenge
A software training provider with an online membership platform for IT courses sought to optimize their website’s elements to achieve their desired marketing outcomes. They partnered with Time Booster Marketing to conduct split tests on six key on-page elements: (1) messaging, (2) homepage above-the-fold, (3) pricing table design, (4) navigation button text, (5) blog page, and (6) featured section.
These split tests yielded a remarkable 84% increase in conversions compared to the original website copy, with a 100% level of confidence in the results. Overall, the split testing demonstrated that the new versions of these on-page elements consistently outperformed the originals in terms of converting visitors into paying customers. TBM’s data-driven approach to optimizing website elements has enabled the software training provider to enhance their conversion rates, attract more qualified leads, and ultimately boost their business growth.
Services Used:
STRENGTH IN NUMBERS
Business impact
These outcomes underscore the value of TBM’s expertise in driving organic traffic, optimizing conversion rates, strengthening customer engagement, and enhancing brand awareness. The client’s collaboration with Time Booster Marketing has proven to be a strategic move that has propelled their online presence and business growth.
Esteemed digital marketing solutions
+84% Conversion Rate (Messaging), +1.5% Conversion Rate (Homepage Above-the-Fold), +67% Conversion Rate (Pricing Table Design}, +2.32% Conversion Rate (Navigation Button Text), +115% Conversion Rate (Blog Page) +59.9% Conversion Rate (Featured Section)
- Conversion Rate Optimization (CRO)
- Social media
+59 %
Increase Events clicks
236 %
Increase in organic sessions
115 %
Blog Page