Digital Мarketing Case-study
Community Connect Home Care
The Results
61%
Website Click MoM
67.71%
Total Engagement
10%
Client Acquisition
Client Testimonial
A quote from the client about their experience and results
Time Booster Marketing's expertise completely transformed how we operate at CCHC. We went from having no digital infrastructure to a fully automated system that has significantly improved our work efficiency and patient experience. Their ability to build our brand while optimizing our internal workflows has allowed us to focus more on what matters, which is, caring for our clients
Marketing Solutions for Home Care Services
Community Connect Home Care
Community-Connect Home Care (CCHC) serves the Lakeville, Minnesota community by providing vital home healthcare and support services. As an organization dedicated to vulnerable populations, their care quality was exceptional, but their administrative backend and market visibility remained severely limited by outdated practices.
Before partnering with TBM, CCHC operated almost entirely on manual processes and lacked an established brand identity online. In an industry where trust, speed, and clear communication are critical to families looking for care, CCHC faced major operational bottlenecks.
Specifically, the organization struggled with:
Lack of Online Presence: There was no functional branding, web platform, or digital infrastructure to connect with potential clients, care coordinators, or families seeking care.
Inefficient Workflows: Heavy reliance on paper forms and manual data entry severely slowed down client intake, team communication, and overall operational speed.
Limited Management Tools: Without a centralized digital database or patient management tool, handling sensitive data, scheduling, and daily administrative tracking was error-prone and labor-intensive.
The goal was to build a highly authoritative, professional brand presence from scratch while simultaneously engineering internal automation systems that would drive client acquisition, shield staff from administrative burnout, and elevate patient satisfaction.
Services Used
Affordable Solutions For:
Home Care Agencies
Healthcare Providers
Assisted Living Facilities
Local Service Providers
Non-profit Organisations
Workflow Automation & Optimization
Web Design and Development
CMS implementation
Brand Identity & Logo Design
Search Engine Optimization
Our Solution
Time Booster Marketing implemented an end-to-end operational and marketing framework designed to transform CCHC’s business from the ground up:
1. Strategic Branding & High-Performance Web Development
To capture the trust of families and health professionals in Lakeville, TBM built a professional brand identity, starting with a clean logo design and cohesive visual assets. Following the brand launch, we engineered a custom, fully responsive web presence. The architecture was built specifically to load instantly, comply with modern security standards, and serve as an educational hub for families exploring care options. Every main page featured clear, localized call-to-action (CTA) triggers to convert passive visitors into direct quote inquiries.
2. Custom Client Management System (CMS) Integration
To resolve the intake bottleneck, TBM phased out manual paperwork by designing and implementing a centralized digital Client Management System. This tool secure-mapped the entire client journey, providing digital intake forms that automatically mapped user input directly into the secure database. This implementation completely overhauled the scheduling and communication pipeline, ensuring client records were updated and accessible by authorized staff in real-time.
3. Operational Workflow Automation
TBM conducted a thorough audit of CCHC’s daily administrative tasks to isolate operational friction. We introduced modern automation triggers to handle repetitive, time-consuming tasks. Automated confirmation emails, instant SMS alerts for internal staff updates, and streamlined intake routines were established. This structural shift eliminated manual transcription errors, minimized response times for new inquiries, and freed up staff to focus purely on medical administration and patient support.
Results
61% Increase in Total Clicks (YoY)
Building an optimized web architecture and expanding the local brand identity captured dominant local search visibility, causing organic discovery and site actions to climb 61% year-over-year
69.7% Growth in Total Engagements:
Crafting a highly authoritative, professional brand image across web platforms drove deeper connections with the local community, increasing overall user interaction by 69.7%.
10% Increase in Client Acquisition:
By removing administrative friction from the onboarding process and securing clear digital visibility, TBM successfully accelerated the velocity of the conversion funnel, increasing newly acquired active care contracts by 10%.
Through meticulous planning, web engineering, and workflow automation, Time Booster Marketing successfully transitioned Community-Connect Home Care from an invisible, manual system into a highly responsive, digital-first healthcare operation. We didn’t just build a static corporate website; we re-engineered their operational core to build a more efficient, scale-ready business.
Ready to grow faster with Time Booster Marketing?
Grow with Time Booster Marketing. We help Black, minority, and immigrant-owned businesses scale through high-impact digital marketing and technical automation strategies. From regional healthcare providers to local agencies, TBM is your trusted partner for operational excellence.
