How to Do Keyword Research for Better Website Traffic

Attracting organic traffic to your website hinges on full knowledge of what your target audience is searching for. This is where SEO keyword research comes into play.
How to Do Keyword Research for Better Website Traffic
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Attracting organic traffic to your website hinges on full knowledge of what your target audience is searching for. This is where SEO keyword research comes into play. Understanding how to do keyword research is the foundation of any successful content marketing strategy, acting as a roadmap to creating content that resonates with your audience and ranks well in search engine results pages (SERPs).

What is Keyword Research?

Keyword research is the process of identifying relevant keywords and phrases that your target audience is actively searching for online. It involves understanding user search intent, analyzing search volume and competition, and strategically incorporating these keywords into your website content. By doing keyword research, you gain valuable insights into user behavior and can tailor your content to address their specific needs and queries.

Why is Keyword Research Important in SEO?

Have you ever wondered why a person could invest enormously in SEO and not get any results? Well, to put your answer simply, they targeted the wrong keywords or no keywords at all. Keywords are the bridge between your website and your audience and can therefore make or break your SEO strategy. Here’s why doing keyword research is crucial for your website’s success:

  • Increased Organic Traffic

SEO keyword research helps you create content that ranks higher in SERPs, attracting more organic traffic, coming from keyword searches to your website.  

  • Reaching Targeted Audience

Doing keyword research helps you understand the language your target audience uses, allowing you to create content that speaks directly to their needs and interests.

  • Improved Content Relevance

By using relevant keywords, you ensure your content is aligned with user search intent, leading to a more engaging user experience.

  • Enhanced Brand Awareness

Local SEO keyword research delivers high-ranking content, which positions your brand as an authority in your niche, increasing brand awareness and attracting potential customers.

  • Informed Content Strategy

Keyword research guides your content creation process, ensuring you’re focusing on topics that have the potential to generate leads and conversions.

How to Do Keyword Research?

Now that you understand the importance of doing keyword research, let’s dive into the process of finding and using the right keywords to your website’s advantage. This is how to do it: 

  • Identify Seed Keywords

Brainstorm and find broad keywords related to your industry, products, or services. Think about what your ideal customer might search for.

  • Use Keyword Research Tools

Several free and paid tools can help you expand your keyword list. Popular keyword research tools include Google Ads Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.

  • Analyze Search Volume and Competition

Keyword research provides insights into search volume (how many times a keyword is searched for per month) and competition level (how difficult it is to rank for a particular keyword).

  • Target Long-Tail Keywords

Long-tail keyword research provides more specific phrases with lower search volume that also tend to have less competition. Targeting long-tail keywords can be a great way to attract qualified leads searching for specific solutions.

  • Consider Local SEO Keyword Research

If you have a local business, incorporate location-specific keywords into your research. This helps you target potential customers searching for businesses in your area.

  • Uncover Competitor Keywords

Competitor keyword research helps to identify the keywords your competitors are targeting, giving you valuable insight into what’s working in your niche.

How to Use Keyword Research to Optimize Your Website

Once you’ve done your keyword research, it’s time to integrate your target keywords into your website content strategically. Using your keywords in the wrong context could cause more harm than good to your website. Apply the following techniques as often as you can. 

  • Natural Keyword Integration

Aim for natural integration, avoiding keyword stuffing. Focus on creating informative and valuable content that incorporates your keywords organically.

  • Target Primary and Secondary Keywords

Include your primary keyword throughout your content, while also incorporating relevant secondary keywords to enhance your content’s relevance.

  • Optimize Title Tags and Meta Descriptions

Include your target keyword in your title tag and meta description, which appear in SERPs. This improves click-through rates (CTRs).

  • Optimize Headings and Subheadings

Use your target keyword and related phrases in your headings and subheadings to improve content structure and readability.

  • Image Optimization

Include relevant keywords in your image alt tags to improve image search visibility.

How To Measure Keyword Research Success

Doing keyword research is an ongoing process. Here’s how to measure your success so you can identify which parts of your strategy are paying off and which parts need to be changed.

  • Track your website’s organic traffic growth after implementing your keyword research strategy.
  • Use SEO tools to monitor your ranking positions for your target keywords over time. Aim for continuous improvement.
  • Analyze how your keyword-optimized content impacts conversions, such as leads generated or sales made.

Best Tools for Keyword Research in 2024

Below is a list of top-rated keyword research tools to assist you in effective keyword research. 

Free Keyword Research Tools

Google Ads Keyword Planner
Google Ads Keyword Planner | TBM

Offered by Google itself, this free keyword research tool provides basic but valuable research functionalities. You can discover search volume data for various keywords and get suggestions for related keywords. While keyword difficulty metrics aren’t available, it’s a good starting point for understanding search trends and identifying potential target keywords.

Ubersuggest | TBM

This freemium tool offers a generous free plan that allows you to conduct a limited number of keyword searches per day. It provides search volume estimates, competition level, and related keyword suggestions. While some features are locked behind a paywall, the free plan offers enough functionality for basic keyword research needs.

Keyword Surfer
Keyword Surfer | TBM

This free Chrome extension integrates directly with Google search results, displaying estimated search volume and related keyword suggestions right next to your search queries. It’s a convenient keyword research tool for quick research on the go and can spark new content ideas based on real-time search trends.

Answer the Public
Answer the Public | TBM

This free tool focuses on uncovering long-tail keyword variations based on user questions. By entering your seed keyword, Answer the Public generates a visual map displaying questions people are asking related to your topic. This can be a goldmine for content creation as it helps you identify specific user needs and pain points you can address in your content.

Moz Beginner's Guide to Keyword Research
Moz Beginner’s Guide to Keyword Research | TBM

While not a tool itself, this comprehensive guide by Moz offers valuable insights into the fundamentals of keyword research. It explains key concepts like search intent, keyword difficulty, and competitor analysis, all for free.

Paid Keyword Research Tools

Ahrefs | TBM

Ahrefs offers a comprehensive suite of SEO tools, including advanced keyword research functionalities. It provides in-depth search volume data, keyword difficulty scores, and competitor keyword analysis, and even allows you to track keyword rankings over time. Ahrefs is a powerful tool for serious SEO professionals and businesses looking for a data-driven approach to keyword research.

SEMrush | TBM

Similar to Ahrefs, SEMrush provides a variety of SEO tools with robust keyword research capabilities.  It offers keyword difficulty scores, organic traffic estimations for target keywords, global search volume data, and competitor keyword research tools. SEMrush caters to businesses and SEO professionals seeking a comprehensive solution for keyword research and SEO strategy development.

KWFinder by Mangools
KWFinder by Mangools | TBM

This paid tool offers a user-friendly interface specifically designed for keyword research. KWFinder provides search volume data, keyword difficulty scores, long-tail keyword suggestions, and local SEO keyword research functionalities. It’s a good option for businesses and content creators seeking a user-friendly and affordable keyword research tool.

Serpstat | TBM

This all-in-one SEO platform offers a range of tools, including keyword research functionalities. Serpstat provides search volume data, keyword difficulty scores, and competitor keyword analysis, and even allows you to track keyword rankings over time. It’s a versatile option for businesses and SEO professionals seeking a comprehensive SEO toolkit with strong keyword research capabilities.

Ultimately, the best keyword research tool for you depends on your specific needs and budget. You can start with free tools to get a basic understanding of keyword research, and then consider paid options as your needs evolve.

Search trends and user behavior can evolve so remember to regularly revisit your keyword research strategy, monitor your performance metrics, and adapt your approach as needed. If, however, the process feels overwhelming, Time Booster Marketing can be your partner in SEO success. Our team of digital marketing experts can help you conduct comprehensive keyword research, develop a data-driven SEO strategy, and optimize your website content for maximum visibility. Let us help you leverage the power of keyword research and propel your business forward.

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