Despite your culinary skills, people keep bypassing your stall to go to the next chef’s stall. I can get the feeling of frustration from you already.
But here is the thing. If you want people to know about your skills, you need to tell them about it. Staying in a particular spot and waiting for people to find you without you making an effort for them to see you will make you redundant no matter how good you are.
This is where a digital marketing campaign comes in. You can use social media, your website, and other online tools to create and share marketing campaigns that will interest your target audience. If you do it right, people will be drawn to your business like hungry customers at a food festival.
What is Digital Marketing Campaign?
How often do you see Facebook ads on your feed? What about following brands on Instagram to see what product they will be launching next? You see all these each and every day not knowing they are part of a digital marketing campaign. so what is digital marketing campaign:
A digital marketing campaign is a plan to promote your online business or product using digital channels. It entails using using various tactics such as email marketing, social media marketing, Pay-Per-Click (PPC), content marketing, and Search Engine Optimization (SEO). This is done to achieve marketing objectives such as lead generation, website traffic, brand awareness, and sales growth. Be among to the top 10% digital marketers that know exactly what is digital marketing campaign is and how to use it to increase sales.
What is The Goal of a Digital Marketing Campaign?
Increasing Awareness and Providing Solutions: Your online marketing efforts play a crucial role in making potential customers aware of their needs, known as problem awareness, and informing them that your company offers solutions, termed solution awareness. Your goal is to guide individuals from the “Before” stage, where they face a problem, to the desired “After” stage, where they have a positive solution.
Acquiring New Leads and Customers: For most businesses, a primary objective is to gain more leads and customers. Without continually attracting new prospects, your business won’t expand. It’s vital to introduce fresh prospects to facilitate business growth.
Activating Leads and Customers: If your business has been around for a while, you likely have leads and customers who haven’t made a purchase yet or haven’t done so in some time. You can utilize digital marketing campaigns to encourage first-time purchases and to remind past customers of your value and why they should return. These campaigns can activate dormant leads and customers, ensuring your brand stays top-of-mind.