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Instagram Is Upgrading Its Search And That Means More Eyes on Your Brand
Instagram is finally catching up to TikTok by revamping its search functionality. The platform is working to become a full-on content discovery engine meaning your content has more potential to be found by people who don’t follow you.
Why it matters: If your brand relies on Instagram but doesn’t use strong captions, keywords, or niche hashtags you’ll miss out on the new algorithm wave.
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AI Agents Just Leveled Up And They’re Building the Future of Work
Microsoft has launched its AI Agents Hackathon, and startups like AutonomyAI are raising serious funding for tools that let AI handle real tasks like building websites and writing front-end code. These aren’t just chatbots anymore. They’re your future assistants.
Why it matters: If you’re a solo entrepreneur or growing team, these tools will soon let you scale operations without scaling overhead.
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SMS Marketing Now Requires Identity Verification in the U.S.
If you’re sending text campaigns, there’s a big change: All SMS platforms must now register your business and verify your identity to comply with A2P regulations. No registration = blocked texts.
Why it matters: This is crucial for brands using SMS to reach customers. Stay compliant or risk losing one of your strongest direct marketing tools.
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Yoast SEO Gets Smarter with New WordPress Plugin Integration
The new Progress Planner plugin now works directly with Yoast SEO, giving smart recommendations (via an assistant called “Ravi”) on how to improve your site’s search rankings, even if you’re not an SEO expert.
Why it matters: This is huge for businesses running WordPress sites. SEO guidance just got way easier and more automated.
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Adobe Drops a Major Update for Content Creators
If your brand uses motion graphics or video editing, Adobe just made life easier. After Effects now includes a High Performance Preview system, and Premiere Pro adds AI-powered media search—meaning faster workflows and smarter editing.
Why it matters: Whether you’re creating Reels, TikToks, or branded videos, these tools help you create high-quality content with less time and stress.
Catch up on last week’s updates here: https://timeboostermarketing.com/industry-news-weekly-recap/
